Are you a business owner whose website has been so cluttered with content that it is difficult to find what you’re looking for? You might be struggling with the idea of how to organize your website. In this blog post, we will give you seven steps to organizing your website and make it easy for visitors to find what they are looking for!
1. Identify your website goals
Before you start building a website, it’s important to have the why- behind what your site will do. If there isn’t an informed reason for being in this industry or niche then people won’t be interested at all and your efforts might go wasted!
- What is your primary objective?
- What do you want your website to accomplish for your business?
- Are you looking to increase engagement with customers via your site?
- Is your goal to leverage your website to bolster year-end profits?
2. Identify your target audience
You know who you are and only need the right audience, right? You can attract them with a targeted marketing campaign. Casting your net wide is not going to help drive traffic or convert visitors into customers–you’re better off knowing what group of people will be most interested in hearing from YOU so they don’t go elsewhere!
3. Define your unique selling proposition
Planning a website is an exciting process. You’ve already figured out what it’s all about—you know your goals and the type of people who will be reading or viewing one of yours! Now, with marketing strategies in place for reaching that perfect audience; soon enough every detail on site might seem like magic to them (and maybe even spark some curiosity).
4. Secure a domain name (and hosting)
Once you have a well-thought-out website strategy, the next step is to secure your domain. This will allow for people visiting or using your site to be able to navigate easily and find what they’re looking for!
5. Pick a website builder
You’ve arrived at the perfect point in planning your website. You know which builder to use, and it’s up to you whether or not they offer features that are important for what will be on this site of yours!
6. Create and collect design elements
Now, you have a strategy for your site and the tools to build it. Start this process by creating content with design elements that are relevant in nature.
7. Create content for your core website pages
Now you know how to plan a website and now all that’s left is your copy content. You just need one final thing – instructions on what type of information or stories best suit the tone of voice for this project!
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